Tuesday, May 8, 2012

Free Fact Sheets Help Retailers Educate Consumers, Sell More

The National Fenestration Rating Council (NFRC) is calling awareness to its retailer program, which is designed to help window and door retailers educate consumers by offering free fact sheets that explain energy efficiency performance numbers.

The program is growing faster than ever, and NFRC encourages retailers to get involved.

Participation in the retailer program is simple. NFRC ships retailers co-branded tear
sheets–at no cost to the retailers–and re-stocks supplies as needed.

Consumers get the information they need at the point-of-purchase, retailers improve the
likelihood of making sales rather than having their customers go home to think about it, and NFRC gets some recognition.

An information sheet for retailers offers more information on the program, and retailers interested in participating can contact Tom Herron, Senior Manager, Communications and Marketing at therron@nfrc.org.