California Window Film Industry Anticipating New Business, Respect

With the upcoming implementation of the new California Building Codes, many involved in the window film industry are anticipating increased business and new respect for the products they produce or supply.

“It’s a credibility thing,” said Mark Rascon, owner of Daystar Window Tinting. “Now window film products are going to be recognized as true building materials by other industries and trades.”

Taking effect in January 2014, the new California codes require window films to be NFRC-certified and provide a 10-year warranty while adhering to the Visual Quality Standards of the International Window Film Association (IWFA).

Rascon says this change will help companies like his gain new business and improve public perception by showing that window film products are a viable part of a true energy cost-cutting initiative.

Window film manufacturers can certify the energy performance ratings of their products through the National Fenestration Rating Council's (NFRC) certification program. This program provides an independent, third-party verification of window film performance that allows consumers to compare products and make more informed purchasing decisions.

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