Tuesday, October 9, 2012

Demand for Windows, Doors Will Rise Through 2016

A recent study says U.S. demand for windows and doors will rise 9.3 percent annually through 2016.

The demand will result from the current rebound in housing completions and gains in building construction.

The study also predicts plastic windows and doors will grow the fastest, increasing nearly 12 percent annually. This growth is expected to be spurred by the public’s perception that plastic is energy efficient.

Additionally, the study says the demand for metal products will grow since they are often used in nonresidential construction because of their durability and low costs. This factor will likely cause metal products to lead the market as spending on nonresidential building construction increases.

Finally, the demand for wood windows and doors is forecast to rise 10.2 percent annually through 2016. This growth will be fueled by consumer perception of wood as having strong aesthetic appeal, which helps boost home sales.

NFRC's Retailer Program can help facilitate the sale of high-performance fenestration products as demand grows. NFRC has already placed fact sheets in 83 retail locations around the country to educate consumers about how to compare fenestration products and make the best purchasing decisions for themselves at the point of purchase.

Retailers and fenestration product manufacturers can learn more about getting involved in this free program by contacting NFRC's Senior Manager, Communications and Marketing, Tom Herron, at 240-821-9505.