An online publication known as Professional Builder recently published the results of a survey indicating that builders looking to differentiate their homes are putting performance ahead of price.
The survey, conducted in January 2012, polled 246 readers and revealed that over 70 percent of builders rate energy performance as their first consideration for specifying windows. Only 48 percent said price is most important.
Furthermore, approximately two-thirds of builders said they offer energy-efficient, high-performance windows for their homes as standard.
One way builders can help differentiate their homes is by teaching prospective buyers about the importance of the NFRC certification label.
The label assures them their windows will perform the way they are advertised to perform, and it teaches them how to understand important concepts such as heat flow, which can have a significant impact conserving energy and saving money.