Wednesday, April 14, 2010

Labeling Subcommittee Proactive Regarding Attachments

The Labeling Subcommittee presented its ideas regarding the proposed attachments label.

In particular, the subcommittee discussed the potential shape, color, and the specific information to be printed on the NFRC attachments label.

Leonard Greenberger of Potomac Communications Group recently conducted several focus groups, where he collected preliminary information from consumers regarding the particulars of the attachments label. The subjects of the focus groups included homeowners who had completed home improvement projects within the past year. Using this as his starting point, Greenberger ultimately shifted the conversation to NFRC and attachment products. Greenberger is still in the process of evaluating and analyzing the results of the focus groups, and he plans to use the information he gathers to guide futher efforts to refine the attachments label.

During its presentation, the Labeling Subcommittee, sought to promote awareness and to seek feedback regarding the shape, color, and specific information to be printed on the attachments label. This discussion triggered considerable dialogue.

The Alliance to Save Energy (ASE) said they disapproved of the triangular shape of the proposed label because it is, at this point, simply a draft and therefore cannot be approved as it is.

The American Architectural Manufacturers Association (AAMA) said the information printed on the proposed attachments label is misleading because the sample values are ambiguous. AAMA also said the attachments label seems to compare attachment products to whole products, which is inconsistent with NFRC’s vision. AMSCO took a similar point of view.

Despite the negatives that arose, the subcommittee reiterated that its intention was merely to create awareness regarding the options being considered for developing the attachments label.

The subcommittee realized prior to the meeting that nothing definitive would be decided during its session. Instead, the subcommittee sought to be proactive and to introduce the proposed attachments label while informing the audience about how development of the attachments label will proceed.

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