As noted earlier in the week, this blog is your blog. It is the ideal place for you keep up on the issues, learn what others are thinking, and brainstorm new ideas.
Attachments Label -- A Prominent, Ongoing Issue
The topic that figured most prominently during this week's discussions was the development of an attachments rating label that is clear and meaningful for consumers. This topic triggered a spirited yet professional discussion on Tuesday afternoon and again Wednesday morning.
Members of NFRC's BOD explained that the organization is not calling on manufacturers to use any particular methodology (such as icons) in creating a label. Instead, it is merely seeking a meaningful alternative to the use of U-factor and SHGC ratings.
The overarching goal here is for any labeling methodology to assist consumers in making the best decisions for themselves.
The overarching goal here is for any labeling methodology to assist consumers in making the best decisions for themselves.
The meeting may be over, but this issue remains, and you can discuss it here.
What Do You Think?
On Tuesday, Potomac Communications Group presented research indicating that consumers want to know where a product falls on a scale.
Do you agree? Why or why not?
What kind of scale would you create to assist consumers in making the best choices for themselves?
Is there an alternative to providing consumers with a scale? If so, what would you recommend?
What is the best way to pursue the development of the attachments label?
Is more research needed?